FabKids
we’re on a mission to save you time, money & sanity
strategy / branding / campaign / creative / social / ecommerce / marketing
photo direction was approached through the lens of letting kids be kids. each campaign featured the joy, the play, the silly and the fun of being a kid with confidence.
packaging direction and creation
capturing the optimism of childhood while always speaking to parents through strong copy tone and bold color choices.
marketing direction across the board
from monthly promotions to packaging inserts we used photography, motion, typography and color to ensure excitement, vitality and a whole lot of fun on each consumer touchpoint.
full concept and execution of brand in home catalog
created for a specific month’s drop that matched all marketing across site, ads and email.
