Shutterfly

sharing life’s joy through beautiful designs 

strategy / branding / campaign / creative / product / ecommerce / marketing

molly’s role

product design: designed the first set of Shutterfly’s cards, helping build the team and business from the success of that first release.

building a team: sought out and mentored new designers to sign on to ensure a broad and on trend and modern assortment. developed internal team of illustrators to create the best design and photo integration out there.

art direction for the Shutterfly rebrand including logo, palette and tone. defined the soul of the brand to ensure expression, joy, creativity and connection remained at the center of the brand guidelines.