HATCH Collection

helping new moms feel confident and beautiful, every step of the way

strategy / branding / campaign / creative / social media / ecommerce / content / marketing

Building the new home for motherhood

Lead the new 2023 creative direction for the brand, hiring a team of freelance partners, internal designers, as well as working closely with our CMO, CPO, and Founder. Focusing on lifting HATCH higher to it’s fashion, feminine essence, we created an environment and overall vibe that is consistent, aspirational and represents the beauty of motherhood.

FP Movement x HATCH

Direction for all creative and marketing strategy, in collaboration with FP Movement team. Directed all creative execution including photo shoot, video content and overall output across every single asset ensuring on-brand content for both brands.

MOTHER’S DAY IS EVERYDAY